Baselines Before Experiments
How a quiet adoption baseline saves weeks of argument after an A/B test ships.
Experiments amplify whatever definition you already use. If “adopted” means different things to design and growth, the test will produce two stories and no decision.
A baseline engagement locks the inclusion rule, the window, and the comparison features before variants go live. That shared floor is often more valuable than another chart theme.
Request the baseline when the feature is still small enough to name clearly—not after three teams have invented unofficial counts.