Blog
Notes on naming milestones, reading release windows, and keeping feature adoption metrics honest.
Defining First Use Honestly
Why “opened the feature once” is rarely the adoption milestone teams think it is.
Reading Adoption Across Bangkok Release Windows
Local launch timing, holidays, and campaign bursts change what “normal” adoption looks like.
When to Retire a Feature Metric
Signs that an adoption KPI has outlived the decision it was meant to support.
Baselines Before Experiments
How a quiet adoption baseline saves weeks of argument after an A/B test ships.